Built by operators, for operators.

CentSight exists because too many businesses make critical decisions with month-old data. We're changing that.

73% of businesses under $50M lack real-time financial visibility.

Most founders and CEOs running $1M–$50M businesses don't have a CFO. They can't justify $150K+ for a full-time hire, and fractional CFOs at $5K–$15K/month are still out of reach for many.

So they rely on spreadsheets, gut instinct, and month-old reports from their bookkeeper. They find out about cash flow problems after payroll bounces. They discover vendor price increases a year too late. They make six-figure decisions with five-figure visibility.

We built CentSight to close that gap — not with another dashboard, but with an intelligence layer that thinks, alerts, and answers questions in plain English.

Our Mission

Give every business doing $1M–$50M in revenue the financial intelligence that used to require a six-figure hire. Real-time, proactive, and in plain English.

Founded 2025 · Backed by Mudita Studios · Spring 2026 Beta

Led by an operator who lived this problem

GH

Gerald Hetrick

Chief Executive Officer

Gerald is a seasoned executive who spent years running businesses and watching talented founders make avoidable financial mistakes — not because they weren't smart, but because they didn't have the right tools.

He saw the same pattern everywhere: businesses that could afford QuickBooks but not a CFO, leaving a massive intelligence gap between recording transactions and understanding them. CentSight is his answer to that gap.

LinkedIn Profile

Small team. Big ambition.

CentSight is built by a focused team of engineers, designers, and growth operators — backed by Mudita Studios.

Engineering

Our engineering team builds the AI intelligence layer, real-time data pipelines, and secure integration infrastructure that powers CentSight.

Growth & GTM

A dedicated growth team handling go-to-market strategy, content, partnerships, and ensuring CentSight reaches the businesses that need it most.

Mudita Studios

CentSight is backed by Mudita Studios, a venture studio that co-builds companies from zero to one. Strategy, operations, and capital — all under one roof.

Our Values

Transparency

We show you exactly what your money is doing. No hidden fees, no black-box algorithms. You see the data, the logic, and the recommendation.

Security

Read-only access. 256-bit encryption. SOC 2 compliance framework. Your financial data is sacred — we treat it that way.

Simplicity

If you can type a question, you can use CentSight. No accounting degree required. No pivot tables. Just ask and know.

Real-Time Intelligence

Month-old reports are not intelligence. We deliver answers in real time so you can act on what's happening now, not what happened last quarter.

Ready to see your finances clearly?

Join the waitlist and be among the first to experience CentSight.