Crain's Cleveland Business — the regional business publication Northeast Ohio operators have read for decades — profiled CentSight in its Technology section, framing the company as "the startup that wants to be your AI-powered CFO." The piece reports the $1.5M pre-seed round and what CentSight is building for the owners of real businesses.
That framing lands the product in one line. CentSight connects to QuickBooks and your bank, answers plain-English questions about cash flow, expenses, and profitability, and raises a hand before problems grow — through Signals, its proactive alert system. It gives founders and operators CFO-grade clarity without the fractional-CFO price tag.
The hometown lens fits the company. CentSight is built in Northeast Ohio, and founder and CEO Gerald Hetrick started it in Lakewood after decades of building and leading businesses. Crain's readership — agencies, contractors, distributors, and professional-service firms doing $1M–$50M in revenue — is precisely who CentSight serves: companies with genuine financial complexity and no full-time finance executive, most of them running on QuickBooks, a bank account, and a spreadsheet the owner half-trusts.
The $1.5M pre-seed round from Mudita Venture Partners funds that work. Mudita and its studio arm co-built CentSight from concept through launch — contributing product, engineering, finance, and go-to-market support — which is part of what let the company ship a working product on day one rather than a promise.
Read Crain's coverage at the link below.