CentSight is built in Northeast Ohio, and the Cleveland Business Journal — part of the American City Business Journals network that business owners across the region actually read — was the first hometown outlet to tell the story. Its June 24 piece covers the launch, founder and CEO Gerald Hetrick, and the partnership with Mudita Ventures. The paper didn't stop at one placement either: it carried the story across its website, X, and LinkedIn.
The hometown angle matters to us, and not just sentimentally. Gerald founded CentSight after decades of building and leading companies, most recently Able, which Bullhorn acquired in 2023. He could have started his next company anywhere. He started it in Lakewood, Ohio — and the Journal's coverage reflects a regional business community that pays attention when one of its own operators builds again.
There's also a fit between the place and the product. The Journal's readership is exactly who CentSight serves: owners of real businesses — agencies, contractors, distributors, professional service firms — doing $1M–$50M in revenue. These are companies with genuine financial complexity and no full-time finance executive. Most run on QuickBooks, a bank account, and a spreadsheet the owner half-trusts.
The story the Journal covered is CentSight's answer to that. The platform connects to QuickBooks and your bank, answers plain-English questions about cash flow, expenses, and profitability, and raises a hand before problems grow — through Signals, its proactive alert system. The $1.5M pre-seed round from Mudita Venture Partners, announced the same day, funds that work.
The Journal's headline pairs Gerald with Mudita Ventures for good reason. Mudita and its studio arm co-built CentSight from concept through launch, contributing product, engineering, finance, and go-to-market support along the way — a deeper partnership than a check, and part of what let the company ship a working product on day one.
Read the Journal's coverage at the link below.